PLMJ

One of the most challenging and rewarding projects I worked on at Blug Group was the rebranding of PLMJ, one of Portugal’s top law firms. Collaborating with a talented team, we set out to break traditional legal branding conventions and craft a bold, forward-thinking identity.

The result is a disruptive brand that embodies PLMJ’s transformative mindset. Each distinct cut in the logo reflects the individuality of its founders, while the structured design ensures balance and authority. More than just a visual identity, it redefines how a law firm presents itself — modern, fearless, and always evolving.